The System — Logo
Clear Space Guidelines
Do
Don't
Brand Identity for Ukrainian Silk Scarves
Nesamovyto — meaning "uncontrollably" or "with abandon" in Ukrainian — needed a refresh that honored their cultural roots while speaking to contemporary audiences.
The existing brand felt static. The scarves themselves — wearable art inspired by Ukrainian cultural figures — demanded packaging and presentation that matched their ambition.
TLDR:
Refresh the brand identity so that it matches the uniqueness and expressiveness of the scarves it frames
The System
The System — Logo
Clear Space Guidelines
The Packaging System
Vinyl LP sleeves reimagined for silk scarves. The 12" format creates presence. The paper stock has weight. Opening the sleeve reveals the scarf folded like a record — an artifact to be handled, not just a product to be consumed.
LP Packaging
Твіллі Packaging
Front
BackThe website translates the vinyl packaging language to digital: bold headlines, generous whitespace, and imagery that treats each scarf as collectible art.
E-Commerce Homepage
Instagram Templates
The new Nesamovyto system launched in 2024 across all touchpoints — from e-commerce to physical retail. The vinyl packaging became a signature: customers share unboxing videos. The scarves are displayed as art objects. The brand now carries the uncontrollable energy its name promised.
